Livestreaming on TikTok

Outlandish are TikTok livestreaming experts. A live video enables you to interact with your audience (potential buyers) in real time to educate them about your products and demonstrate them. Given the nature of TikTok users, success lies in entertaining your audience along the way.

Livestream E-commerce is a rapidly growing market

  • McKinsey estimates live-commerce could make up to 20% of online sales globally by 2026.
  • The value of China’s live-commerce market grew more than 280% between 2017 and 2020, to reach an estimated $171 billion in 2020.
  • In 2020, Douyin hosted $26 billion worth of sales of makeup, clothing and other goods.

Benefits of livestream e-commerce

There are many benefits of using livestream e-commerce to drive sales.


With billions of TikTok views you can reach a much wider & targeted audience.


Using products live provides a better way to showcase them and convince users of their features.


Connect personally and directly with your audience in real time.


Products are pushed to users who are interested in them, taking you direct to your target audience.

Livestream e-commerce vs teleshopping

There are several key differences between livestream e-commerce and teleshopping.

Data driven

Consumers must actively choose to find and watch a shopping channel VS livestreams of products they are interested in will be pushed to their feed. Tuning in is passive, as opposed to active.


During a livestream potential customers can ask questions and get answers in real-time.


People might watch shopping channels for hours, but only spend a couple of minutes on a livestream. This means it needs to be high energy, interactive and eye catching.


Livestream e-commerce encourages a sense of urgency with short deals and instant purchase.

Get started on TikTok by downloading our onboarding guides

Download the onboarding PDF and find out more about TikTok.


Sell with Brands you love.

Want to sell with Our influencers?

As a certified TikTok Store Partner, we are offering the opportunity to sell with our influencers. Depending on your products, we can offer this for commission only. Enter your product information and email below to see if you qualify.

Why choose us?

Certified TikTok Store Partner

Here at Outlandish, we’re the experts in TikTok Shopping & Marketing and a certified TikTok Store Partner (TSP).

Award-winning TikTok Agency

We’re an award-winning TikTok agency having won various phenomenal TikTok TSP and rising star awards for our TikTok Shopping services.

Experienced & Passionate team

We’ve been doing livestreaming & social commerce for over 5 years and we have an experienced team that know how to deliver results.

Global coverage with multiple offices

We offer our Creative Video Production, Livestreaming & Marketing services in the US, Europe and China with offices in Los Angeles, London and Shanghai.

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