SIMPLY ROASTED SHORT VIDEO CAMPAIGN

We launched on TikTok in August, with an action plan of trialling three different channels with varied content styles in order to AB test which would go viral and cement our presence on the platform. There was one clear winner, with our @get.simply.roasted handle ‘roasting’ the audience amassing over 5,000 followers since launching on August 11th. The videos are performing extremely well organically with impressive engagement. We have amassed 23,389,729+ views across all channels, with our best performing video is about to breach one million views (currently hovering at 993K). For month two, we will continue to build on this foundation by focusing our attention on one channel and experimenting with some ‘soft sales’ videos to see how we can best drive conversions.

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