So, what is live commerce? We like to think of it as ‘QVC for Gen Z’ but in reality, it is far more than that!
Live commerce seeks to bring together two of our biggest online habits – entertainment and shopping. We do this by creating a fun user experience with entertaining hosts that interact with viewers live, responding to comments and suggestions whilst demonstrating products that are on sale.
This form of shopping has been around in China since 2016 and is set to go global as the future of online shopping! The US is currently dominated by traditional e-commerce, where consumers search for products that they want and might read some reviews. TikTok is revolutionising this with the chance to shop online with live interaction. As a TSP (TikTok Shop Partner), we are responsible for the front-end production of this – the livestreams themselves!